ING DIRECT has addressed the growing convergence of the mortgage and advice industries with the appointment of Tim Hewson as National Partnership Manager, Residential Lending and Wealth.
Mark Woolnough, Head of Third Party Distribution at ING DIRECT said Mr Hewson’s appointment was a logical step for the bank as the line between these two increasingly aligned industries continues to blur:
“When a consumer builds trust in their wealth professional, be it a broker or adviser, they tend to look for broader support across a range of financial matters. They want a ‘one stop shop’ where their trusted adviser can support them through their financial lifecycle, from home loans to superannuation.
“Many brokers and advisers recognise this and are increasingly working together, through either commercial agreements or referrals, to provide this level of service to their customers. Just as it is simpler for the consumer to have all their needs met in one place, this same principle also applies to brokers and advisers. With Tim’s appointment we are effectively mirroring what is happening in the industry, ensuring we can provide the best level of service to our professional partners.”
Mr Hewson’s financial services career spans more than 20 years, and for the past six months he has been focused on working with advisers and brokers to further develop the bank’s product and service proposition across both lending and wealth. Mr Hewson previously held the position of Manager, Superannuation, where he was responsible for growing ING DIRECT’s award-winning superannuation product, Living Super, and launching both the Living Super administrative platform to advisers in mid-2015.
Mr Hewson commented: “We see this convergence as a growing trend and it absolutely makes sense for us to be on the front-foot in providing holistic support for our broker and adviser partners.
“Our great proposition in the mortgage industry has seen us become the country’s sixth largest home loan lender. We also have a very successful broker referral program which support brokers in engaging with their clients on other areas of finance such as everyday banking and superannuation. While we are a relatively young player in the wealth space we are getting great traction from both national dealer groups and boutique planning firms.”
PR Manager, ING DIRECT
T: +61 2 9018 5160
M: +61 413 317 225
About ING DIRECT
ING DIRECT changed the way Australians bank 16 years ago by launching the country’s first high interest, fee free online savings account. Since then, we’ve brought this low fee value to home loans, transactional banking and superannuation.
With over 1.5 million customers – and $32 billion in savings and $38 billion in mortgages – ING DIRECT has the highest Net Promoter Score (advocacy) of any bank.
Australia’s most recommended bank according to Nielsen Consumer Media View, Sep ’14 –Feb ’15 (n=10,220).