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Dreamstarter crowdfunding platform raises more than $137,000 for social impact projects

Published on 24/06/2015

The June 2015 round of online crowdfunding initiative Dreamstarter, presented by ING DIRECT, StartSomeGood and the School for Social Entrepreneurs, is its most successful to date after raising over $137,000 for social impact projects in just three weeks.

Dreamstarter projects included an ethical fashion store and an artisan bakery both training people from refugee and asylum seeker backgrounds; a mobile shower service for people sleeping rough, a business college helping to service accounting needs for non-profits and addressing youth unemployment on the Central Coast of NSW and a Fair Trade café in Brisbane.

One Voice’s Mobile Shower Service was the most successful individual Dreamstarter campaign to date, crowdfunding over $45,000. “We already have one mobile shower service running in Melbourne. The success of our Dreamstarter campaign will enable us to fit-out another bus with two shower cubicles in the rear and a health consulting space at the front. Once fitted out, we hope to launch the Mobile Shower Service in Sydney,” said Josh Wilkins – Founder of One Voice.

Dreamstarter Jackie Ruddock of The Social Outfit said: “Dreamstarter has been a great success for us; it means so much to us to exceed our target and raise over $11,500. The support of ING DIRECT has introduced a new audience to our work. We can’t wait to keep growing our impact, sharing more creative talent from Sydney’s refugee and new migrant communities.”

Launched in 2013,Dreamstarter is an online platform presented in partnership with StartSomeGood and the School for Social Entrepreneurs and uses crowdfunding to provide seed funding to candidates to get their ideas for social impact projects off the ground. ING DIRECT pledges up to 50% of a project’s ‘tipping point’ with the rest raised by the community.

David Breen, Head of Corporate Affairs, ING DIRECT said: “Dreamstarter gives ING DIRECT the opportunity to join with our customers and the wider community to help get some of Australia’s most inspired social impact projects off the ground.

“Our June round was our most successful yet. More money was raised than ever before and all live projects achieved their crowdfunding goal and are now one step closer to creating positive social impact in our community.”

Key Dreamstarter facts:

  • June round: Seven projects raised $137,726 from over 363 people. ING DIRECT pledged $43,700 with the rest raised from customers and the wider community
  • Since 2013, Dreamstarter has raised almost $1/2 million for 38 social impact projects in Australia tackling issues in our community ranging from health, education, social welfare and the environment.

Visit to find out more about the projects in Dreamstarter 2015.

Media contacts:

  • Kristen Costandi, PR Manager, ING DIRECT, +61 2 9018 5160, +61 413 317 225
  • Rhonda Yanitsas, Communications Manager, School for Social Entrepreneurs  +61 438691 097

Dreamstarter 2015

The Social Outfit:

One Voice:

ING DIRECT changed the way Australians bank 15 years ago by launching the country’s first high interest, fee free online savings account. Since then, we’ve brought this low fee value to home loans, transactional banking and superannuation. With over 1.5 million customers – and $32 billion in savings and $38 billion in mortgages – ING DIRECT has the highest Net Promoter Score of any bank. Australia’s most recommended bank according to Nielsen Consumer Media View, Sep ’14 –Feb ’15 (n=10,220).

About StartSomeGood
StartSomeGood is a crowdfunding platform for social innovation. They aim to create an “everyone a changemaker” world, where anyone with an idea for creating a better future is empowered to make it happen. They connect your dream with the people and resources you need to make an impact.

About the School for Social Entrepreneurs
School for Social Entrepreneurs (SSE) Australia inspires and equips changemakers and social entrepreneurs to establish, scale and sustain social ventures that foster social and economic participation, and create a lasting impact within disadvantaged communities. Their vision is a community powering positive changemakers for a more inclusive and sustainable world.


Dream-starter Project Project Description Location
Joshua Wilkins Mobile Shower Service The mobile shower service offers homeless persons a safe place to shower, shave, brush their teeth and gain access to free clothing & hygiene products. Sydney
Jessica Grynberg The Bread & Butter Project The Bread & Butter Project is a wholesale artisan bakery that provides training & employment pathways for refugees & asylum seekers to enhance their prospects of successful resettlement & sense of belonging in Australia. Sydney
Amelia Salmon Just Earth Just Earth is a fair food café, fair trade coffee roaster and physical & online retail store. They aim to create 22 new jobs for people disadvantaged in the labour market. Brisbane, QLD
Brad Cardis The FARM This project will take over unused land in Mount Penang Parklands and create an eco-friendly, recycled & working bee arts barn with access for art workshops, retreats, and events. Kariong, NSW
Jackie Ruddock The Social Outfit As a trading social enterprise, The Social Outfit provides education, training and employment opportunities in the fashion industry to refugee & new migrant communities in clothing production, retail, design and marketing. Sydney
Claudia Devlin All Things Finance Business College All Things Finance offers competitively priced, comprehensive accounting services to individuals and small-medium businesses on the Central Coast, with all profits being directed back into and their range of innovative programs. Wyong, NSW

Media Enquiries

David Breen
Head of Corporate Affairs
0412 933 060

Megan Landauro
Public Relations Manager
0413 317 225

60 Margaret Street
Sydney NSW 2000

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