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ING launches charity round up tool in Australian banking first

Published on 16/03/2023

New feature gives customers control when rounding up loose change

This March ING is rolling out Everyday Round Up to Charity – the first Australian bank to launch a charitable round up feature, enabling customers to round up eligible everyday card transactions to the nearest dollar or five dollars and donate the difference to a charity.

This pioneering launch is supported by new ING research that estimates that 7.6 million Aussies still want to be able to give a little to charity despite the heightened costs of living, with an estimated 83% of this group willing to give almost $5 of loose change to charity per week.

Everyday Round Up To Charity joins ING’s existing Round Up to Home Loans and Savings features and gives Aussies even more control when it comes to putting their loose change to good use.

Amy Cunningham, Head of Digital at ING said:

“This research shows that Aussie’s hearts are in the right place, with many still wanting to give a little to causes they care about, even when times are tight.

“We’re excited to be the first Australian bank launching this digital donation tool, now giving  Aussies more control in how they round up possible loose change between home loans, savings and charity.

“With ING’s Everyday Round Up to Charity even a small donation can have a big impact on one of the many charities a customer can chose to support, with $1 delivering books to remote communities[1], $3 feeding a bushtail possum in care[2] and $7.50 providing a meal for a woman in a shelter[3]”.

Kym Pfitzner, CEO of Australian Red Cross said:

“We’re thrilled to be part of ING’s innovative Everyday Round Up to Charity launch. Red Cross knows every dollar can make a difference – in this case a relatively small amount, rounded up, can be that difference. $14 can help us provide a warm meal for someone who’s homeless and with $22 we can deliver a hygiene kit to a person enduring disaster overseas”.

ING’s Everyday Round Up to Charity will start being rolled out to customers throughout March, with the hope of launching to all customers in the coming months. To support the launch, ING will be running a donation-matching initiative for round ups made to charity until 30th June.

For more information about Everday Round Up to Charity please visit


Notes to editors

Research was undertaken by YouGov in between 6-7 February 2023. Total sample size was 1,011. The figures are representative of Australians aged 18 years and older.

For more information contact:

  • Harriet Potter on 0439031072 or
  • Megan Landauro 0413317225 or

About Everyday Round Up to Charity

Everyday Round Up to Charity is an easy way for customers to pay it forward by rounding up their eligible everyday card purchases and donating the rounded up amount to charity. Orange Everyday customers simply switch on the feature via the app or online banking, then every eligible card purchase is rounded up to the nearest $1 or $5 and the difference is donated to charity. Through Everyday Round Up to Charity, customers can nominate a charity that they would like to support. Round ups will be transferred first to an ING holding account, where it may be held for up to 65 days, after which they will be paid as a donation on the customer’s behalf to Intelligent Foundation (The Trustee for Intelligent Foundation, 48156978613), a registered charity. Intelligent Foundation endeavours to pay the customer’s donation to the charity nominated, and it has discretion to pay the donation to any charity in its network (which it may do if, for example, the charity nominated cannot be funded). Please refer to the Orange Everyday Terms and Conditions for full details.

ING’s donation-matching initiative:

The matching campaign will run from 16th March 2023 – 30th June 2023, or until available funds of $100,000 are exhausted. ING will match total round up amounts made by customers through ING Everyday Round Up to Charity and transfer them to Intelligent Foundation (The Trustee for Intelligent Foundation, 48156978613) who will then disburse to charities. While Intelligent Foundation endeavours to disburse ING’s matching donations to the same customers’ nominated charities, it has discretion to disburse the donations to other registered charities.

About ING

ING changed the way Australians bank 22 years ago by launching the country’s first branchless bank. ING now offers Australians home loans, transactional banking, superannuation, credit cards, personal lending, insurance and wholesale banking services. ING is Australia’s most recommended bank according to RFI Global’s XPRT Survey, June 2022 – November 2022 (n = 31,976) when compared to customers of 20 other banks operating in Australia. It is also Australia’s fifth largest main financial institution (MFI) with 6% of market share according to RFI Global’s XPRT Survey, June 2022 – November 2022 (n = 31,976). MFI is defined as the bank that the consumer says is their main financial institution.

[1] Figure provided by Aboriginal Literacy Foundation Inc

[2] Figure provided by NSW Wildlife Information Rescue And Education Service Incorporated

[3] Figure provided by Two Good Foundation

Media Enquiries

Megan Landauro
ING Public Relations Lead
0413 317 225

Peter Gurney
Head of Stakeholder Relations
0417 633 467

60 Margaret Street
Sydney NSW 2000

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